1. Who we are
Flare Innovation Ltd is the company responsible for Flare. In this notice, "Flare", "we", "us" and "our" mean Flare Innovation Ltd.
Company: FLARE INNOVATION LTD
Company number: 15959341
Registered office: 32 B Golders Way, London, England, NW11 8JX
Registered in: England and Wales
Contact: walid@flareinnovation.com
Flare is the data controller for the personal data we collect to provide the Flare web app, website, support, and related services.
2. What personal data we collect
We collect different data depending on how you use Flare. Some data comes from you directly. Some is created when the app processes your uploads or when you use the service.
| Area | Data we may collect |
|---|---|
| Website and contact | Email address, form submissions, and basic technical data such as device, browser, IP address, anonymized page views, and performance measurements. |
| Account | Email address, display name, login provider, account identifiers, profile settings, and authentication/session information. |
| Style profile | City, optional age, style preferences, fit preferences, colour preferences, lifestyle, and dressing goals. |
| Photos and uploads | Clothing photos, item photos, mirror or full-body photos, file type, file size, and upload metadata. Photos may show your face, body, room, background, or other personal details. |
| Wardrobe data | Detected item names, categories, colours, tags, attributes, review status, product-card images, and edited or approved wardrobe information. |
| Outfit generation | Occasion, optional custom occasion text, optional plan note, weather snapshot, selected clothes, styling note, outfit history, and feedback such as saved, disliked, or tried another. |
| Private feedback | Messages you send to Flare, selected feedback tags, AI-generated summaries, urgency labels, status updates, and internal review notes. |
| Weather and city | Your chosen city and weather information for that city. The current app does not use browser geolocation. |
| Subscriptions | Stripe customer ID, subscription tier, subscription status, trial end date, billing portal activity, and payment status. Stripe handles card details. |
| Notifications | Email notification preference, push notification preference, browser push endpoint, and push keys when you enable push notifications. |
| Security and monitoring | Logs, errors, performance data, route activity, and optional monitoring or session replay where enabled. |
3. How we use personal data
We use personal data only where we have a reason to do so. The table below describes the main purposes and lawful bases.
| Purpose | Lawful basis |
|---|---|
| Create and manage your account, keep you signed in, and route you through onboarding. | Contract, because this is needed to provide the service. |
| Store your style profile, city, wardrobe cards, outfit history, and app settings. | Contract, because this is part of the Flare service. |
| Process photos for AI-assisted clothing detection and product-card creation. | Contract, and consent where the app asks for photo or AI-assisted processing consent. |
| Generate outfit suggestions from confirmed clothes, weather, occasion, style preferences, and optional plan notes. | Contract, because this is the core service. |
| Handle subscriptions, trials, payments, billing portal access, and payment status. | Contract and legal obligation where billing or tax records must be kept. |
| Send service emails, outfit-ready messages, push notifications, and account notices. | Contract for service messages. Consent or soft opt-in rules may apply to marketing messages. |
| Review private feedback, classify it with AI-assisted tagging, and track whether it has been received, reviewed, fixed, or closed. | Legitimate interests, because this helps us support users and improve Flare. |
| Protect the service, detect abuse, fix errors, measure reliability, and investigate security issues. | Legitimate interests, balanced against your privacy rights. Some monitoring technologies may also require cookie consent. |
| Comply with legal duties, respond to lawful requests, and handle disputes. | Legal obligation or legitimate interests, depending on the situation. |
4. Photos and AI-assisted processing
Flare uses AI-assisted tools to detect visible clothing items in photos, create wardrobe cards, and reason about outfit suggestions. You can upload individual clothing photos or photos where clothes are being worn.
Photos can be personal. They may show your face, body, home, background, or other details. Flare is not designed to identify you by your face, verify your identity from your face, or infer protected characteristics. Even so, some photos may reveal sensitive information, so only upload photos you are comfortable using in the app.
The current app asks for consent before AI-assisted clothing detection starts. Detected items then wait for your review. You can approve, edit, or reject detected items before they become wardrobe cards used in outfit suggestions.
Outfit suggestions are not legal, medical, professional, or safety advice. They are style suggestions based on the data available in your account.
6. Who we share data with
We share personal data with service providers only where needed to run Flare, process payments, send notifications, provide AI-assisted features, secure the service, or comply with law.
| Provider or category | Purpose |
|---|---|
| Supabase | Authentication, database, and storage for account, profile, wardrobe, outfit, and upload data. |
| Vercel | Hosting, delivery, anonymized Web Analytics, and Speed Insights performance measurement for the web app. |
| Alibaba Cloud Model Studio / Qwen | AI-assisted wardrobe understanding, duplicate review, outfit reasoning, and feedback tagging. |
| OpenAI | AI-assisted image generation or editing for wardrobe product cards. |
| OpenWeatherMap | Weather lookup based on the city in your profile. |
| Stripe | Checkout, subscriptions, trials, billing portal, and payment status. |
| Resend and browser push providers | Transactional emails and push notifications, where enabled. |
| Sentry | Error monitoring, performance tracing, and session replay where enabled. |
| Notion | Internal review desk for private feedback messages and feature or issue triage. |
| Google services | Google login where selected. |
Some providers may process data outside the UK. Where UK law requires transfer safeguards, we rely on safeguards made available by those providers, such as adequacy arrangements, the UK IDTA, or the UK Addendum to EU standard contractual clauses.
7. How long we keep data
We keep personal data only for as long as we need it for the purposes described in this notice, unless the law requires a longer period.
- Account, profile, wardrobe cards, outfit history, and settings are kept while your account is active.
- Original upload photos are designed to be short-lived. The current code deletes originals after processing where possible and runs a daily safety sweep for old originals that are no longer needed. Originals may stay temporarily while processing, retry, or failure handling is still needed.
- Processed wardrobe card images and item metadata stay until you delete the item or close your account, subject to backup and legal retention limits.
- Subscription and billing records may be kept for legal, accounting, tax, fraud-prevention, and dispute reasons.
- Push subscription data is kept until you unsubscribe or it is no longer valid.
- Monitoring, error, and security logs are kept for operational and security purposes according to provider settings.
Exact retention periods can vary by provider, backup cycle, legal requirement, and security need.
8. Your privacy rights
Under UK data protection law, you may have the right to ask us to access, correct, delete, restrict, or transfer your personal data. You may also object to some processing and withdraw consent where we rely on consent.
You can delete your account from Profile or email walid@flareinnovation.com for a privacy request. We may need to verify your identity before acting on emailed requests. Some requests may be limited where we need data for legal, security, billing, backup, or dispute reasons.
9. Contact and complaints
If you have questions or want to exercise your rights, email walid@flareinnovation.com.
You can also complain to the UK Information Commissioner's Office. We would prefer the chance to help first, but you have the right to contact the ICO.